We are creative thinkers who take a big picture approach to solving business challenges.
We are a boutique insights and innovation agency based on the Sunshine Coast, servicing growth driven clients throughout Australia & New Zealand.
We offer a range of research and strategic marketing consulting services focussing on connecting data, trends and people’s behaviour into opportunities to help with sustainable business growth and transformation.
Our Leadership
Pam Becker
Founder
Pam brings over 20 years of global expertise in managing large-scale qualitative and quantitative research, marketing and brand projects, having worked in government and leading advertising / research agencies, leveraging data and intelligence to global and Australian lifestyle, retail, banking and FMCG brands. She is passionate about sports, health and fitness marketing and is co-author of the book, Secrets of Successful Sports CEO's Revealed.
She has a reputation for being highly energetic, having a positive outlook on life and bringing this energy to every project she undertakes. Pam has a genuine love for people and building strong relationships with her clients. Every client is a valuable partner for life and their growth and success is her priority.
She is a curious and insightful brand strategist, innovator and problem solver with an agile and adaptable working approach, due to her wide portfolio of experience working with government and multinational brands, making her a highly creative critical thinker.
Pam has managed teams of planners, creatives and marketers and loves collaborating with internal stakeholders and partner suppliers. Managing brand, marketing, innovation and research projects from brief stage through to completion, she is well placed to deliver optimal value to clients.
Testimonials
Pam is a leader in her field and one of the senior advisors we turn to for strategic advice for the Clariti Group and our clients. She has successfully worked on a number of our key clients projects with remarkable success. She has proven that she can deliver strategy, results and advice on time, on budget and on scope. She is skilled at leveraging research including market intelligence and her knowledge of a vast majority of industries. Pam has delivered comprehensive multichannel, integrated marketing strategies on major and smaller scale projects showing her versatility as a strategic marketing consultant.
— CEO, Clariti Group.
We have been using Pam and her team over the last two years and have always been completely satisfied with their performance. They have managed a complete review of the industry together with performance of our brand through an extensive nationwide U&A research project together with a brand refresh and positioning. Our projects have always been approached with passion and a 100% commitment. Our results are a success and delivered on time.
— General Manager, Tackleworld Australia.
Pam has been a highly skilled and knowledgeable advocate for developing our innovation culture within the organisation. Her ability to engage within all parts of business, from workers in the field, to office-based staff and the executive has been a key driver to advancing the innovation ethos. Pam is solution focussed and definately turns problems into challenges to be overcome for the betterment of the team.
— Manager Business and Innovation, Sunshine Coast Council.
Pam facilitated an excellent strategic meeting on the disruption process along with presenting many exciting concepts, this made the the task of getting the support of the necessary players considerably easier.
— Group Marketing Manager, SPAR GROUP.
Pam worked alongside me to plan and create the launch of Tops, our retail liquor chain, which went from humble beginnings of thirteen stores at the time of launch, to market leader within six short years and boasting three hundred and ninety one stores today… Pam’s research was to the point and her vision of what was required enabled us to successfully launch the chain.
— Group Liquor Manager, TOPS.
Image Credit: Moreton Bay Regional Council