We are creative business thinkers with global research and creative agency experience.
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We bring to life growth strategies.
OYA originates from the famous African warrior Goddess for change and transformation. One who identifies areas of stagnation and clears the way for new growth and opportunities. We live this ethos by bringing to life successful business transformation.
Our team are expert problem solvers driven to keep businesses ahead of the curve. We are the strategic link between human intuition and artificial intelligence, connecting data, trends , behaviour and technology to create opportunities for sustainable growth and success.
We develop clear strategic roadmaps to bring change and organisational improvement for a competitive edge. We are driven to help companies identify and extract maximum value from insights and complex market data to inform decision making.
We relentlessly pursue original thinking. We see patterns where others see complexity, and turn these insights into direction. We’re always asking ‘what if’ — it’s this curiosity that reveals the optimal pathway to develop winning brand and marketing strategies for our clients.
Image Credit: Blink Productions
Brand Experience
Case Studies
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Improving customer engagement.
A global travel brand were able to improve on being relevant to Millenials, their core target market by identifying tour appeal points and disconnects as well as developing itineraries with the most appeal for their target market. Brand consideration and improvements to engage further were identified using focus groups.
2.
Customer journey mapping.
Australian car insurance company wanted to understand the ‘moments that matter’ to customers as they navigated through the car buying and car ownership journeys, respectively. They wanted to understand the behavioural decision-making around these journeys. The project brought together survey research and in-depth immersions to gain a deeper understanding of the pain points and gain creators and interpreted how new concepts could be devised to add value in the customer journey.
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Concept testing using online surveys.
Australian food retailer utilised an online panel survey in which 20 new product concepts were tested with brand users and non-users to determine top concepts with highest appeal and likelihood to purchase in the future. These insights provided the direction for the marketing team.
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Developing innovation and product management strategy.
Implementing and managing an internal innovation framework and roadmap for a local regional government. Managed four innovation pipelines as well as launched internal innovation challenges. Progressed over 200 ideas utilising an in house software platform applying relevant research, testing tools, engagement and collaboration with necessary stakeholders. Developed an internal training framework and conducted training for stakeholders.
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Leading the brand management team across design, channel and pricing strategy, promotional activities and communication strategies.
Working with the brand management team from global health and wellness brand utilising the insights of the U&A to drive channel strategy, promotional activities, and communication strategies.
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Providing strategic brand leadership and direction to a start up business supplement wholesaler including launching three new international brands into the Australia retail market including brand activation campaigns.
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Implemented a social media strategy procuring over 20,000 engaged users for an outdoor lifestyle brand. In addition, appointed and managed a digital marketing company and managed their campaign deliverables.
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Obtained over $70K of free national PR coverage for a sports book series achieving #1 bestseller status.
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Strategically developing the brand hierarchy and repositioning of three new brands within six months for Australia’s No.1 Pet wholesaler. In addition, developing and implementing online and offline marketing campaigns and strategies.
Image Credit: Moreton Bay Regional Council